E-commerce has significantly expanded in India, driven by widespread smartphone use and internet access. Unlike previous tax systems, GST provides clear guidelines for online marketplaces like Amazon and their associated sellers. This article will explore key aspects of GST relevant to e-commerce, including how sales operate, the concept of place of supply, invoicing procedures, and the mutual advantages for buyers and sellers.

How an E-commerce Sale Operates

• Sellers register on online platforms such as Amazon, uploading product images, descriptions, and pricing information.
• Buyers then place orders for desired products.
• In most instances, goods are dispatched either directly by the seller or through the e-commerce operator's logistics network.
• The e-commerce operator levies a subscription fee or commission on each sale, providing comprehensive assistance to sellers from product photography to delivery and payment processing.

Place of Supply

Under GST, the place of supply for goods determines whether a transaction is considered intra-state or inter-state. This classification is crucial for correctly applying CGST, SGST, or IGST. An incorrect determination could lead to taxes being collected by the wrong state, necessitating separate payment of the correct tax (e.g., IGST) and a refund claim for the erroneously paid tax (e.g., CGST & SGST).

GST is a consumption-based tax, meaning goods and services are taxed where they are consumed, not where they originate. Consequently, the state of consumption is entitled to collect GST.

Simply put, the supplier's location is irrelevant; the destination of the goods is the determining factor. This rule applies uniformly to all e-commerce platforms and the sellers utilizing them.

Place of Supply for Goods Provisions

Physical Goods

Example 1: Intra-state Sales

Mr. Raj from Mumbai, Maharashtra, orders a mobile phone from Amazon. The seller, Happy Mobiles, is registered in Nagpur, Maharashtra. The place of supply is Mumbai, Maharashtra. Since both the place of supply and the supplier's location are within the same state, CGST and SGST will be applicable.

Example 2: Inter-state Sales

Mr. Raj from Mumbai, Maharashtra, orders a mobile phone from Amazon. The seller, Mobile Junction, is registered in Bangalore, Karnataka. The place of supply is Mumbai, Maharashtra. As the supplier's location (Bangalore) is in a different state from the place of supply (Mumbai), IGST will be levied.

Example 3: Delivery to a Third Party

Mr. Raj from Mumbai, Maharashtra, purchases a mobile phone from Amazon to be delivered to his mother in Lucknow, Uttar Pradesh, as a gift. M/s All Mobiles, an online seller registered in Gujarat, fulfills the order, and Mr. Raj is billed by Amazon. In this scenario, it is assumed that Mr. Raj, the buyer in Maharashtra, has received the mobile, despite its actual delivery to his mother.

• Place of supply: Mumbai, Maharashtra
• Location of supplier: Gujarat
• Applicable GST: IGST

Digital Goods like eBooks

Selling digital products, such as e-books, is classified as a service.

Example 4 – Selling an eBook to a Business

M/s Sharma Chartered Accountants in Mumbai, Maharashtra, orders a finance book from Amazon. All Books Ltd. (Gujarat) processes and delivers the book.

• Place of supply: Mumbai, Maharashtra (Buyer's location)
• Applicable GST: IGST (since the seller is registered in Gujarat)

Example 5 – Selling an eBook to an End Consumer

Mr. Raj from Bangalore, Karnataka, orders a popular book from Amazon. All Books Ltd. (Gujarat) processes and dispatches the book.

• Place of supply: Bangalore, Karnataka (Buyer's location)
• Applicable GST: IGST (since the seller is registered in Gujarat)

The buyer's device's IP address is not a relevant factor.

HSN Code and Applicable GST Rate

When suppliers sell goods through e-commerce operators, they charge GST based on the product's specific rates. Typically, the price paid by buyers includes GST. The invoice issued by the e-commerce operator will clearly state the GST rate and amount.

The commission charged by e-commerce operators from sellers falls under HSN code 9985, attracting an 18% GST rate.

Invoicing

All suppliers must maintain detailed records of invoices for supplies made to registered taxable persons and the total value of supplies made to unregistered persons through e-commerce platforms. Therefore, generating GST-compliant invoices is essential.

Essential details to include in a sales invoice are:

1. Supplier's Name, Address, and GSTIN
2. Invoice Number
3. Date of Issue
4. Recipient's Name, Address, and GSTIN (if registered)
5. HSN Code
6. Description of Goods/Services
7. Quantity of Goods
8. Value (after any applicable discount)
9. Rate and Amount of GST

Furthermore, if the e-commerce operator is mandated to follow e-invoicing regulations, they must generate the Invoice Reference Number (IRN) and QR code for Business-to-Business (B2B) invoices via the Invoice Registration Portal.

E-commerce Benefits for Customers and Sellers

Customers benefit from a wider selection of products compared to local markets. Online items are often more affordable because sellers can avoid establishment and advertising costs.

Sellers can:

• Access a broader customer base.
• Increase their sales volume.
• Sidestep the complexities and expenses associated with establishing physical branches.
• Streamline payment interactions by dealing solely with the e-commerce operator, thereby reducing debt management expenses.